Music Analytics Platform
ChartmetricLeading product development for analytics tools that help music industry professionals track artist performance across streaming platforms, social media, and radio.
Problem
Music industry professionals needed a unified way to track artist performance across dozens of fragmented data sources - streaming platforms, social media, radio airplay, and playlist placements.
Approach
Worked closely with users to understand their workflows and pain points. Prioritized features based on user research and data analysis. Collaborated with engineering to build scalable data pipelines and intuitive dashboards.
Outcome
Delivered analytics features used by major record labels and thousands of independent artists to make data-driven decisions about their careers and marketing strategies.